branding & Design

Capturing timeless moments & creating beautiful brands

Hi my name is Carmen, a Pretoria based Photographer and a seasoned creative with over 15 years of experience. I create captivating visual experiences that help businesses and individuals tell their unique stories through photography, content strategy and mindful design. To keep in touch, sign up for my A~list to receive VIP news & specials..

Salt & Earth ~ A creative collective

Branding, Photography & Design by Carmen

Offering a collective of creative services from personal & commercial photography to full Branding packages that includes Brand strategy, logo development, visual communication, content management, Website design and online maintenance for small business owners & mama entrepreneurs.

Service Offerings

For Conscious lifestyle brands, Small business professionals, Creatives & Mamapreneurs.


Brand Development - Concept to launch

Full branding solutions for strategic positioning & a cohesive identity. Includes Brandmark & Logo development, Branding guide with elements, fonts, visual style and setting the tone & personality of your brand.


Websites, Landing pages & Workflows

CRM & workflow systems ~ help with structure, setup & automation. WordPress website solutions & landing pages for marketing campaigns. SEO audit & management. Small online stores via WooCommerce & assistance with analytics.


Family, Social Content & Commercial Shoots

Elegant & timeless images captured with natural light at beautiful venues & locations. Packages include: Couple & Personal Profile photoshoots || Maternity, Newborn & baby sessions || Lifestyle Product & Commercial photography.


Album, Stationery & Graphic Design

Handcrafted, Fine art albums form part of our treasured heirloom pieces along with custom illustrated commissions - framed & ready to hang. Event & Wedding stationery, posters, packaging & digital resources - pdf’s, presentations, adverts, etc..


Strategy, Content Creation & Management

Assistance in showcasing your brand - registrations, integrations, marketing strategy for paid & organic results. Content & social management ~ Visual communication: design & photography. Email integration & Email marketing campaigns.


Coming soon - Shop S&E

Beautifully illustrated prints available via the Salt & Earth shop along with: Event & Wedding invitation templates & Social Media content resources ~ moodboards, patterns, backgrounds, calendars, stock image bundles etc.

Dream. Plan. Do

Be brave. Be authentic. Be YOU!

Whether you want to celebrate the small victories, capture the major milestones or turn your side hustle into a brand, I am here for YOU! Let's get started.


Latest brandmark projects..


Latest moments captured..

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    Design work:
    Booking for SEP & OCT.
    * I have one retainer slot open for Web/SEO, Design or Social Management


    Upcoming photoshoots
    Next available dates:

    JHB + PTA:
    Aug & September
    ⋆⁺₊⋆ YOU ARE GOLDEN⋆⁺₊⋆
    Christmas Bookings
    Open @ Early bird rates

    2024 info coming soon

    Oct & Dec dates available