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BUSINESS INFORMATION:

What is the name of your business?

Do you have a slogan, tagline, or motto?

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BRAND OVERVIEW:

Describe your business/service/industry.

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BRAND PERSONALITY & VISION:

What is your brand personality and tone/voice?

What are your brand vision and values— the beliefs your business stands for?

What is the value proposition of your brand?

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COMPETITIVE LANDSCAPE:

Who are your main competitors and what do you like or dislike about their branding & web presence?

How are your competitors positioning their brands and what sets you apart from them?

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TARGET AUDIENCE:

Who are your potential clients? Describe your ideal marketing persona for each target audience.. Please include the main age range of your target customer base, their general behaviours & LSM

Where are they based? Is location a factor?

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BRAND AESTHETICS:

Which brands inspire you?

Do you have examples of logos that you like (please upload or share your Pinterest moodboard link)? Please explain why you like these brands/logos.

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What words should describe your logo?

Do you want to use existing brand colors or a particular range of colors?

Are there any colours or fonts you would like to avoid, and why?

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BONUS QUESTION:

Describe your ideal first year of business using a 3-month interval timeline or bullet points.

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PROJECT TIMELINE:

What is your time frame for this project?

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Anything you would like to add that wasn’t mentioned in the questionnaire?


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ADDITIONAL DESIGN SERVICE:

Would you like any additional design services alongside your new logo?
business cardsletterhead/stationerysocial media graphics or templatesmarketing materialweb designbrand patterns or illustrationsphotography

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